Monday, 13 December 2010

Marketing

Music Videos are a very popular way of promoting new songs and to allow the artist to portray what their song is about. Music videos are also a form of entertainment, having a narrative within the song helps to keep the audience entertained but some video's seem to make no sense at all. Rather than having a narrative, they simply make a humourous video.

Songs also help to promote new films. An example of this is Linkin Parks 2009 song 'New Divide' to promote Transformers: Revenge of the Fallen. This was directed by Joe Hahn.



The surreal effects in the video fit with the sci-fi genre of the film and is very entertaining to watch.

Rock Music is often associated with action films, a good example would be the trailer for Clash of the Titans, in the background, The Used is playing in the background with The Bird and the Worm:



However, the lyrics are taken out and only music is used.

Original song:

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