AMV's are another way of promoting songs. Though this is only used on youtube, using footage from anime's, films, tv shows etc and editing them to fit the song has proved popular to their target audience.
A personal favourite AMV is based around a character from an anime-
Because of this, when I hear this song I usually associate it with the anime used in the footage.
Songs used within films have made an appearance by fans in the amv world also.
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