I think that my video followed most of the conventions in real media products. To get inspiration for my video, I looked at artists such as Saosin, Jessie Mcartney, Fireflight and Owl City. I used these to my advantage and was able to create a video with a mix of ideas from these artists.
My biggest inspiration for my video was Jessie Mcartneys, Just So You Know video, the narrative involves a love triangle where Jessie is in love with his friend’s girlfriend but he can’t show it but he wants her to know his feelings. The video has a happy ending where the girlfriend and Jessie are shown hugging, This helped me to design my own narrative for the song I’ve chosen, from what I’d gathered from the lyrics, a couple are having problems with their relationship and ends up in the girlfriend leaving and the boyfriend is reminiscing their time together.
My video ends in the girlfriend returning to the boyfriend but rather than having a happy ending for two, I decided to end the video with the boyfriend looking at girlfriend.
One of goodwins 6 points is a relationship between lyrics and visuals, I have done this in my video to help the narrative have more flow, an example of this is when the line says ‘Let me know how you’re feeling, while we’re alone in this place’, I’d filmed my couple in the park to simulate them being alone and having Victoria pushing Craig away when it appears that he’s asking how she’s feeling.
However, for the scenes where my band is playing, I have someone different singing the song, this differs from conventional music videos as normally the actor in the narrative would sing the song as well. I had to use someone else because Craig was at work all weekend and it was too difficult to do it after school so I was able to film a friend’s band to fill in the gaps.
The costumes in my video are simple. Seeing as most indie bands have a simple clothing style, I felt I should follow these conventions. The locations of my video were at Arnold park, Lodgefarm lane and my bedroom. As the song is called Main Street, I felt that there should be at least one shot of Craig walking down a street to fit with the title of the song, the park was used because most couples would visit somewhere like that whilst on a date and the bedroom shots were used to connect with my target audience of teenagers who spend most of their time in the rooms.
Most of the shots used in my video focus on the boyfriend as he is left with the memories of his girlfriend, to simulate the memories, I put a black and white filter on them, this proved popular in one of my feedback quotes as they said that it separates the past memories to the present in a subtle way.
Overall, I feel that my video has followed the conventions of real music videos but also has my own twist on it to make it slightly unique in the music video world.
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