Voyeurism Theory

The Voyeurism theoy is based on the belief that in some media there is a notion of looking. Sometimes, this can be portrayed in a sexual way, especially towards women.

Women can often be portrayed as objects or they are presented as being shown just to look at. This theory is also applied to some music videos as some objectify and sexualise women. An example of this Katy Perry and Snoop Dogs video, California Girls. Katy Perry in the video is shown sporting a two piece bikini and long with other women and also shown completely naked (whilst lying on 'clouds'.



It's been that bad that some videos have been completely banned, cut and censored for extreme cases of this presentation of women. I have not used Voyeurism in my music video as this theory doesn't apply to my genre of music or any indie band videos.

Chosen Artist :D

The artist I have chosen are called Ashes. They are from Southern California and are an Indie/Rock band. I chose this genre of music because it will appeal to my target audience. I discovered them on http://www.unsignedbandweb.com/ and felt that their upbeat style would allow me to create an entertaining video despite the song having a sad narrative.

They are also found on http://www.purevolume.com/ where they have 3 albums, where they have a total of 14 songs. The song I've chosen is from the album Fade. The track I have chosen is called Main Street, it has an upbeat tone despite having a sad narrative. They also have acoustic versions of some of their songs (including the track I've chosen). Once I've filmed and edited my shots for the video, I'll apply the acoustic track to see if it will have the same effect as the original version of the track.

http://www.unsignedbandweb.com/music/bands/49/ - 'play hi-fi





Members:

Jon
Sid
Sam
Greg
Bodhi



They also took part in the Station 3:16 Summer Sound-Off in 2003 in a battle of the bands competition. Out of 27 other bands, Ashes took home first place along with $5000 from the competition.


As they are a boy band, I hope to film my friends band playing/rehearsing and take a photo of them for the CD cover.


I've sent an e-mail requesting to use their song but have not yet received a reply from them.

Main Street Lyrics - Analysis

Analysis

Don't you hide your feelings

Don't lie to my face

Let me know how you're feeling

While we're alone in this place

The girlfriend appears to be showing signs of not feeling the same about him, the boyfriend takes her to secret place and asks her to tell him what's wrong/what's on her mind.

I hope the wind blows through your hair

I hope you're happy over there

I hope the sun sparkles on your skin

I hope you found beauty within

Verse leading up to the chorus. The girlfriend has probably moved away, possibly to another country, the lyrics suggest that she's moved to somewhere sunny and warm and he's hoping that she's happy over there.

So when you left me stranded

Threw out the love

You left me empty handed

Without a hope

Along Main Street

And I miss you

Along Main Street

I miss you

The couple haven't appeared to have ended on good terms. The girlfriend has basically abandoned him without any hope of them getting back together or ever seeing each other again, the place where they last met was on Main Street and despite hoping she's happy where she is, he misses her.

Remenission is caught hurting me

There’s no where I can hide

And all you do is keep on enduring me

Or look inside

The boyfriend is remember the times they had together but he's finding it painful to remeniss about it and that he can't hide away from the memories.

I wake up screaming your name (repeated)

As it says, he constantly has dreams about her coming back but it results in him waking up in the middle of the night screaming her name.

Auteur Theory

Auteur is the French for the word author. The theory means that the authors voice has a distinct tone that shows through their work. Film producers and directors are known to show similar auteur influences on the films they've produced.

An example of this is when a music video director may show their own interests or beliefs through the music videos they have produced.

Target audience

The target audience for my music video and song genre is teenagers. This is because the song I've chosen has an appeal to teenagers who are in a relationship or have broken up on bad terms.
Those who enjoy rock/indie music will like the song because it appeals to their chosen genre of music, also, as my band members/actors in the video have an indie type clothing style, they can relate to their audience and therefore gain more publicity for their music and make them more popular.

Spike Jonze

Spike Jonze is an American director, producer and actor. His work includes music videos, commercials, film and television. Some of his most popular works is directing and starring in the Jackass films which have had a high success rate.

He was first noticed when he filmed himself dancing to Fatboy Slim's "Rockafeller Skank" as it played on a boom box in a public area. He showed the video to Slim, who loved it. In 1999, he recived an MTV Video Music Awards. The video received awards for Best Direction, Breakthrough, and Best Choreography.

Treatment

Detailed treatement of my video